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Contacts slip through the cracks in every brokerage. CRE Fuel tracks when you last reached out to each person and flags anyone you have not touched in too long. This feature is called drift, and working through your follow-up list every morning is the fastest way to fix it.

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What Is Drift?

A contact drifts when you have not reached out inside the window you set for that kind of contact. Drift is not a failure. It is a signal, and it tells you who needs attention before they forget who you are.

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There is no single drift number, and that is the point

How often someone should hear from you depends on who they are. A hot seller and a long-term relationship you touch twice a year are not the same job, and one global threshold would either nag you about the second or lose you the first. So the clock is per tag. You set how often you call each tag in Settings > Follow-up Cadences. The description on that screen says it plainly:
How often you call each tag. Tag a contact and they’re on the clock.
Tag a contact and they are on the clock. Untag them and they are off it.This is the whole mechanism, and it is worth understanding because it means drift is something you control by tagging, not a setting you tune once and forget.
If a contact carries more than one tag, the most urgent cadence wins. Someone who is both a long-term relationship and a hot seller gets called on the hot-seller clock, which is the answer you want.

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The Follow-Ups Tab

The Follow-Ups tab under Your Numbers shows every contact who is due for outreach today. The list is sorted by most overdue first, so the contacts who have gone the longest without hearing from you are always at the top. Each row in the list shows:
  • The contact name and company
  • How many days since your last outreach
  • The last activity you logged with them
  • A Call button and a Text button

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Work Your Follow-Up List

1

Open Your Follow-Up List

Click Your Numbers in the left sidebar, then click the Follow-Ups tab.
2

Start at the Top

The most overdue contact is listed first. Read the last activity note so you have context before you reach out.
3

Call or Text

Click Call to dial the contact directly through CRE Fuel, or click Text to open a text thread. CRE Fuel logs the attempt automatically.
4

Log the Outcome

After the call or text, enter a brief note about what happened. Select an outcome such as Left Voicemail, Connected, or Not Interested. This clears the contact from your overdue list and resets their drift timer.
5

Move to the Next Contact

Repeat for the next contact on the list. Work through as many as you can before switching to other tasks.
Work your follow-up list before you start prospecting new contacts each day. Warming up existing relationships is almost always faster than building new ones from scratch.