Skip to main content
CRE Fuel ships with three pipelines: Sellers, Buyers, and Tenants. Keeping them apart means your seller prospects never get mixed in with your buyer or tenant work, and each one can move through stages that actually fit that side of the business.
A quick word on wording. A pipeline is the container. A lead is the record inside it, and that is what you create. You will hear “deal” used loosely for the same thing, including in the Active Deals pipeline name, and that is fine. They are the same record.

Where to find them

  • Deals → Pipeline shows the board, where you drag a lead from one stage to the next.
  • Deals → All deals & leads shows the same work as a list, one row per lead.
  • Deals → Commissions is where closed business turns into money owed. See Closing and commissions.

Creating a lead

Click + New in the top bar and choose New Lead. You pick the contact first, then the intake form opens for that type of work. Building a lead from a contact rather than from scratch is what keeps the call history, notes, and property attached to it.

What a lead holds

  • Property address — the specific property tied to the work
  • Contact — the seller, buyer, or tenant it belongs to
  • Stage — where it sits in its pipeline
  • Value — the size of the transaction
  • Notes — your own free text
  • Activity — the running history of calls, texts, emails and updates

The stages

All three pipelines run the same shape, so you only learn it once: New → Active → Under Contract → Closed
Taking a listing is not a win. Winning a listing puts the seller in Active, not Closed. Nothing counts as closed until it actually closes, which is what keeps your numbers honest.

Sellers and Buyers

Create and manage leads for seller listings and buyer prospects.

Tenants

Track tenants looking for space, including size requirements and lease budget.

Moving through stages

What each stage means and what has to be true before you move.

Closing and commissions

Mark a deal closed and record the commission so your Scorecard stays current.