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Your contacts are the foundation of everything you do in CRE Fuel. Every person you call, text, or email lives here. A clean, well-organized contact list means faster follow-up, better marketing, and fewer deals that slip through the cracks.

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What’s in a Contact Record

Contact Type is a field. Where they are in your process is a tag. The type barely changes over a relationship’s life, so it stays a dropdown. The stage they are at changes constantly, so it stays a tag. Keeping them apart is why filtering works the way it does.
Last Contacted is what drives drift. It updates itself when you log a touch, and CRE Fuel reads it to work out who has gone quiet. You never set it by hand. See Drift and follow-ups.
A few tags beginning with sys- are managed by CRE Fuel to mirror your dropdown selections. They are hidden from you on purpose. Leave them alone and let the dropdowns drive them.

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Explore the Contacts Section

Add and Search

Add a new contact manually and find anyone in your list fast.

Tags and Lists

Label your contacts and filter them into targeted groups.

Duplicates

Find and merge duplicate records to keep your list clean.

Spreadsheet Import

Bring in a large contact list from Excel or Google Sheets.