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An audience is a saved filter that pulls together a specific group of contacts from your database. You build it once, and CRE Fuel keeps it up to date automatically as your contacts change. Audiences are the foundation of every blast and nurture campaign you send.

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What Makes an Audience

You can filter contacts by any combination of these fields:

Tags

Group contacts you’ve already labeled, like “Seller Lead” or “Past Client.”

Location

Filter by city, state, or zip code to target a specific market.

Property Type

Narrow to contacts associated with office, retail, industrial, multifamily, and more.

Deal Stage

Target contacts tied to deals at a particular stage in your pipeline.

Last Contact Date

Find contacts you haven’t touched in a set number of days.

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Create an Audience

1

Go to Audiences

Click Marketing in the left sidebar, then click Audiences.
2

Start a new audience

Click New Audience in the top right corner.
3

Name your audience

Give it a clear, descriptive name. You’ll pick this name later when setting up blasts and campaigns, so be specific.
4

Add filter rules

Click Add Filter and choose your first condition. Add as many filters as you need. All filters work together, so contacts must match every rule to be included.
5

Save

Click Save. CRE Fuel shows you a contact count so you can confirm the audience looks right before using it.
Audiences update automatically. If a contact gains a new tag or changes location, they move in or out of your audience on their own. You never need to rebuild a list manually.

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Useful Audience Examples

Filters to use:
  • Tag = “Seller”
  • Location = Dallas
  • Last Contact Date = within 90 days
Good for sending a market update to warm seller leads you’ve been working recently.
Filters to use:
  • Tag = “Buyer”
  • Buy Box = greater than $5,000,000
Good for sending a new listing that fits larger acquisition criteria right away.
Filters to use:
  • Last Contact Date = more than 60 days ago
  • Tag = “Lead”
Good for enrolling in a nurture campaign to re-engage without manual outreach.