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Duplicate contacts clutter your list, skew your call counts, and cause confusion when you’re working fast. CRE Fuel automatically finds likely duplicates so you can clean them up in minutes. CRE Fuel groups likely duplicates by one signal at a time, and you choose which:
Duplicates are never matched on phone number, on purpose. In CRE, a whole brokerage often shares one main office line. Matching on phone would flag seventy unrelated agents as the same person and bury the real duplicates underneath.This is the one place where the obvious signal is the wrong one.
Importing works differently, and that is intentional. When you import a list, each row is checked against your existing contacts by email or phone, and any match is skipped rather than merged or updated.Two different jobs. Checking one incoming row against people you already have is a narrow question, so phone is a useful signal there. Sweeping your whole list for accidental doubles is a broad one, where a shared office line would produce hundreds of false matches. Same word, opposite answer.

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Merge Duplicate Contacts

1

Go to Contacts

Click Contacts in the left sidebar.
2

Open Duplicates

Click Duplicates near the top of the Contacts page. CRE Fuel shows a list of suggested duplicate pairs.
3

Review the match

Click on a pair to see both records side by side. Check the names, notes, and tags to confirm they are the same person.
4

Merge or Dismiss

Click Merge to combine the two records into one. Click Dismiss if the records are actually different people and should stay separate.
Merging is not reversible. Once you click Merge, the two records become one and the duplicate is permanently deleted. Review both records carefully before you confirm.

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What Happens When You Merge

When you merge two contacts, CRE Fuel keeps the most complete information from both records. Notes, tags, and activity history are combined into the surviving record.