1
Open the contact and click Qualify as Buyer
On the contact record, click Qualify as Buyer. If they are already qualified the button reads Edit qualification, and a Buyer ✓ marker shows on the record.
2
Fill in the three required fields
Tier, Buyer type, and Price range. You cannot save without all three, and the dialog will tell you which one is missing.
3
Add whatever else you know
Asset class, location, cap rate. Partial is fine and normal. You will learn more on the next call.
Buyer type is INTENT, not financing
This is the field people get wrong, so it is worth being blunt about. Buyer type describes what the buyer wants out of the asset:
Whether they pay cash is a completely separate question. Cash versus financed is recorded as a tier tag (cash buyer / financed buyer), never as buyer type.
Primary asset class drives their follow-up cadence
If you set a primary asset class, it is not just a label. The follow-up cadence branches on it, so an industrial buyer and a retail buyer can sit on different clocks.The rest of the buy box
- Price range — required, and displayed with thousands separators so a 30,000,000 one.
- Asset class — everything they will consider, which can be broader than their primary.
- Location — the markets or submarkets they will look at.
- Cap rate from — the minimum return an investment buyer will accept.
A partial buy box still matches. The more you fill in the tighter the results, but do not leave a half-known buyer unrecorded because you are missing their cap-rate floor.
