> ## Documentation Index
> Fetch the complete documentation index at: https://help.crefuel.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Run Automated Nurture Campaigns for Long-Term Follow-Up

> Set up automated email and text sequences that follow up with contacts over weeks or months. Keep relationships warm so no lead falls through the cracks.

A nurture campaign is a series of emails or texts that go out automatically on a schedule you set. Once you build it, CRE Fuel does the sending. You stay in front of contacts without having to remember who to call or what to write. It's the simplest way to keep a relationship warm over weeks or months.

## Create a Campaign

<Steps>
  <Step title="Go to Campaigns">
    Click **Marketing** in the left sidebar, then click **Campaigns**.
  </Step>

  <Step title="Start a new campaign">
    Click **New Campaign** in the top right corner.
  </Step>

  <Step title="Name your campaign">
    Give it a name that describes the goal and audience, like "Cold Seller Re-Engagement" or "New Buyer Intro Sequence."
  </Step>

  <Step title="Add your messages">
    Click **Add Message** to create the first touchpoint. Choose **Email** or **Text**, then write your content. Set a **Delay** to control when it goes out relative to enrollment (for example, Day 1 means it sends the day the contact is enrolled).

    Repeat this step for each touchpoint in your sequence. Drag messages to reorder them at any time.
  </Step>

  <Step title="Save your campaign">
    Click **Save**. The campaign is ready but won't send anything until you enroll contacts.
  </Step>
</Steps>

<Tip>
  A proven sequence for cold leads is 4 touches over 30 days: send an email on Day 1, a text on Day 4, an email on Day 10, and a call reminder on Day 20. It keeps you present without overwhelming the contact.
</Tip>

***

## Enroll Contacts in a Campaign

<Steps>
  <Step title="Open the campaign">
    Click **Marketing**, then **Campaigns**, then click the campaign name.
  </Step>

  <Step title="Click Enroll Contacts">
    Click the **Enroll Contacts** button near the top of the campaign page.
  </Step>

  <Step title="Choose who to enroll">
    Pick a saved audience from the dropdown, or switch to **Select Manually** to search for and choose individual contacts.
  </Step>

  <Step title="Enroll">
    Click **Enroll**. CRE Fuel confirms how many contacts were added and begins the sequence on schedule.
  </Step>
</Steps>

<Note>
  You can remove a contact from a campaign at any time. Open the campaign, go to the **Enrolled** tab, find the contact, and click **Remove**. They won't receive any more messages from that campaign.
</Note>

***

## Campaign Ideas

<CardGroup cols={2}>
  <Card title="Cold Seller Re-Engagement" icon="envelope">
    4 touches over 30 days for leads who haven't responded in 60-plus days. Start with a market update, end with a check-in text.
  </Card>

  <Card title="New Buyer Introduction" icon="handshake">
    3 emails over 2 weeks walking a new buyer through your process and what listings you can source for them.
  </Card>

  <Card title="Post-Close Relationship" icon="star">
    A slow drip every 60 days to past clients. Share a market stat, a relevant news item, or a quick check-in note.
  </Card>

  <Card title="Listing Announcement" icon="building">
    A 2-step sequence: email on Day 1 with property details, text on Day 3 asking if they want to see it.
  </Card>
</CardGroup>